I help financial advisors, planners, and wealth managers improve their client acquisition cycle through original, high-value, and informative financial and investment writing and content.
Most investment management and financial service firms have serious marketing problems.
Today’s digital marketing climate relies on strategies that turn sophisticated and discerning clients away:
- Emailed cold calls stuffed with cheesy copy don’t convert your ideal client profile.
- Over-the-top and exuberant inspirational LinkedIn posts are off-putting.
- Clients don’t want an investment cycle to feel like a constant upsell.
- Your email style shouldn’t match the eComm t-shirt sale in their inbox.
- “SEO” blogs stuffing buzzwords into whatever order some tool recommends turns targets away (if they even see it).
- Affiliate marketing makes 98% of third-party referrals and reviews suspect (at best).
But there’s a new era in content marketing. Your audience and clients, both current and prospective, want long-form, quality content that’s authoritative and genuine. They want actionable, thought-provoking, and trustworthy information before they become customers.
How Freelance Finance and Investment Writing Helps You
You’re competing for a shrinking pool of client cash. You struggling to stand out in the noise – good and bad – of other financial professionals (and “professionals”) signal-boosted across social media. You’re an expert in your domain but can’t always relay what you know in an accessible, digestible, and understandable way for a lay audience.
Sound familiar?
My freelance financial and investment content services can:
- Increase your authority with potential clients – the first and most important step to acquisition and long-term loyalty.
- Cement trust and connection with your current clients and audience.
- Help develop a deep bench of content spanning platforms and media types that’s current enough to be relatable but evergreen enough to be indefinitely useful.
- Help generate traffic and engagement, whether through search engine optimization best practices or adding value to your social media audience’s feed.
- Help leverage and maximize your ad spend for aggressive and targeted inbound marketing campaigns.
- Explain complex and nuanced aspects of your business or operational practices in a way that doesn’t leave readers scratching their heads.
That’s what I do.
More About My Freelance Finance and Investment Writing
Who I Am
My freelance finance and investment writing helps you attract clients and customers while communicating your industry knowledge and establishing authority.
Many writers deliver finance and investment writing content to drive traffic and improve KPIs. I’m no different. What sets me apart is compelling, informative, and valuable content that simultaneously generates engagement & conversation.
As a freelance finance writer, my primary goal is to simplify opaque economic, finance, and investing topics for any audience. I’ll work directly with you to capture your brand’s voice and vision and turn that into digestible content your customers will look forward to reading – no matter how complex.
No keyword stuffing.
No clickbait.
Just informative, actionable information that provides value to your target audience at the top of the funnel. I’ve found that this is the best way to:
- build foundational goodwill for your company
- assert authority and trustworthiness
- develop lifelong, loyal customers.
Along with spending the last 10+ years as an officer in the Army, I also have my MBA. That means I merge tactical strategies with a talent for distilling complex topics into easy-to-understand content to help bridge the gap between you and your customers.
What I Do
I help you reach your finance and investment content writing goals.
My content expertise ranges across:
- Long-form research, strategic proposals, and white papers
- SEO-friendly and conversion-optimized blogs and articles
- Engaging social media posts
- Effective landing pages
- Compelling product descriptions
While I have a diverse background and can quickly research new peripheral fields, my specializations are:
- Finance, investing, and economics. I write about money in a way that helps readers understand and make more of it.
- eCommerce and business. One of my past clients dubbed me “the prophet of profits.”
- Investor-oriented education materials and communications. I’ll write you the perfect pitch so your business doesn’t get stuck in the ditch.
Who I Help
I help clients across financial service sectors.
My clients include investment banking and wealth management firms, private equity and venture capital firms, fund managers, family offices, global consulting and marketing firms, and alternative investment platforms.
My broad scope of work includes:
- Creating client-facing white papers on macroeconomic conditions, portfolio optimization, alternative assets, and HNWI targeting strategies.
- Developing content for personal finance apps and startups to help customers reach their financial goals.
- Contributing stock and company analysis to high-authority financial and capital market platforms.
- Writing SERP-optimized content for investment firms targeting accredited investors.
- Crafting startup and venture capital informational content focused on funding and valuation.
- Providing “How To” articles advising business owners and consumers on prudent financial management techniques.
- Developing comprehensive educational content for various subscriber platforms, affiliate marketing blogs, and wealth management firms, including long-form and social media content.
- Delivering routine investor communications such as market outlooks and quarterly reports.
Contact
@ 2023 Flint Solutions, LLC