I help financial advisors, planners, and wealth managers improve their client acquisition cycle through original, high-value, and informative financial and investment writing and content.
Most investment management and financial service firms have serious marketing problems.
Today’s digital marketing climate relies on strategies that turn sophisticated and discerning clients away:
- Emailed cold calls stuffed with cheesy copy don’t convert your ideal client profile.
- Over-the-top and exuberant inspirational LinkedIn posts are off-putting.
- Clients don’t want an investment cycle to feel like a constant upsell.
- Your email style shouldn’t match the eComm t-shirt sale in their inbox.
- “SEO” blogs stuffing buzzwords into whatever order some tool recommends turns targets away (if they even see it).
- Affiliate marketing makes 98% of third-party referrals and reviews suspect (at best).
But there’s a new era in content marketing. Your audience and clients, both current and prospective, want long-form, quality content that’s authoritative and genuine. They want actionable, thought-provoking, and trustworthy information before they become customers.
How Freelance Finance and Investment Writing Helps You
You’re competing for a shrinking pool of client cash. You struggling to stand out in the noise – good and bad – of other financial professionals (and “professionals”) signal-boosted across social media. You’re an expert in your domain but can’t always relay what you know in an accessible, digestible, and understandable way for a lay audience.
My freelance financial and investment content services can:
- Increase your authority with potential clients – the first and most important step to acquisition and long-term loyalty.
- Cement trust and connection with your current clients and audience.
- Help develop a deep bench of content spanning platforms and media types that’s current enough to be relatable but evergreen enough to be indefinitely useful.
- Help generate traffic and engagement, whether through search engine optimization best practices or adding value to your social media audience’s feed.
- Help leverage and maximize your ad spend for aggressive and targeted inbound marketing campaigns.
- Explain complex and nuanced aspects of your business or operational practices in a way that doesn’t leave readers scratching their heads.
That’s what I do.
More About My Freelance Finance and Investment Writing
Who I Am
What I Do
Who I Help
@ 2023 Flint Solutions, LLC